But in the rapidly changing games industry, strong analytics are crucial to business growth and player experience. As player numbers continued to grow, the company’s original on-premises servers and self-hosted PostgreSQL database, along with its open-source analytics tools, struggled to scale as data quickly increased. This creates tens of petabytes of data that the company needs to analyze to drive insights on marketing campaigns and player behavior. Its applications have 1.2 billion downloads and see 85 million daily active users.
As a leading casual game development company, Playrix is known for interactive mobile games.
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