The company serves more than 400 million monthly users globally, who have saved more than 300 billion “pins”. Larkin Brown, head of core research at Pinterest, points out that the predictions, now in their eighth year, are viable due to the volume of data flowing through the platform. But creative trends for eyes can accurately identify crystal eye makeup, up more than 110%, as more suitable for that person.
So someone might not be interested in tooth gems, which have grown over 85% in searches in the last year.
“Pinterest Predictions: Your 2022” will browse historical data, including the ideas users love and the fads they tried first, and suggest a new idea from the report to try. The platform is planning to roll out a new in-app feature for personalized trending recommendations in the coming weeks. But holistic analytics of this kind may feel too universal or disjointed to really inspire the average user.Įnter personalization. But if a certain user isn’t interested in that, the new personalized recommendations feature suggests more relevant features.Īnnual Pinterest The predictive forecast draws on global search data and platforms – October 2019 to September 2021 in this case – to identify hot areas for search growth. Big hair and full body makeup will be among the top trends for 2022, according to PinterestThe prediction is based on the latest data, which was released on Tuesday.
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